Laser Lites Wow Detangler

By Juan Santiago

Looking for another way to make my work easier, I went and spent some money on new products. I remember Jodi Murphy once said: “Laser Lites Wow detangler is the best detangler product I ever used”. Been in one of her seminars and own several of her dvd classes, I can testify she is a very honest and humble person, she is very good and successful groomer and the best part she love to share her knowledge with others. I was brave and pass the price shock and got a bottle.

Here is some information about this product. 

Laser Lites takes its name from Aust. Ch. Khandhu Laser Litefoot, one of Australia’s most successful show dogs in Afghan Hound history.

The products have been developed by Dr Paul Hewitt, who has a Ph D in Physics / Chemistry, as well as thirty years experience in Afghan Hounds, Saluki, and Lhasa Apso.

This unique combination of both chemistry and show dog preparation has resulted in a range of products which is second to none. They are available at modest prices because they are blended and bottled in a small workshop in Vineyard, a suburb of Sydney, Australia, and do not attract large overheads.

All products are extremely concentrated, and consequently the time between repurchase is greatly extended.

There is only two distributors in the USA, one goes only to dog shows, and one for the grooming industry, The Laser Lites line is more that one product, they have shampoo, conditioner finishing sprays and more. Jodi Murphy only promotes WOW, but if you are interested on any of the other products she can get them for you.

I was looking at the ingredients listed on the label, Distilled water, polydimethicone and food coloring, and this is what i found about this weird word at wikipedia: Polydimethylsiloxane (PDMS) belongs to a group of polymeric organosilicon compounds that are commonly referred to as silicones.[1]PDMS is the most widely used silicon-based organic polymer, and is particularly known for its unusual rheological (or flow) properties. PDMS is optically clear, and, in general, is considered to be inert, non-toxic and non-flammable. It is occasionally called dimethicone and is one of several types of silicone oil (polymerized siloxane). Its applications range from contact lenses and medical devices to elastomers; it is present, also, in shampoos (as dimethicone makes hair shiny and slippery), food (anti-foaming agent), caulking, lubricating oils, and heat-resistant tiles.

What is so amazing about this product? It works! WOW, is highly concentrated, one full cap on 16 oz of water is all you need, I use it on almost every dog and it last me a full year. At the beginning the price scared me, I used to pay 14.00 for the stuff 16 oz ready to use, well one cap of the WOW makes the same amount and it is less than 50 cents, huge savings. Once the dog is bathed, use a towel to wipe the excess water, then you spray the premixed solution and let it sit for a minute. Power dry as you normally do and you will see it work. Great amount of knots and tangles begin to disappear, it is like using an invisible brush. Once the dog is completely dry, you will see the brush glides trough  the hair eliminating the mats left. It is that easy.

The photos show a miniature schnauzer we do once a month, owner never brush him. You can see all the mats on the wet photo, then after drying and brushing, we only used the slicker brush to finish this dog. 

I was 100% sure “The Stuff” was the best product for little tangles on drop coat. I decide to put this WOW detangler against the best product on my arsenal, The stuff. Half dog was sprayed with one product the other half with the other. It was a sad moment, when I saw my champion been defeated by the new kid on the truck, that day a new champion was crowned.


  • It works as intended
  • Does not add drying time
  • Makes brushing very easy
  • Helps repel dirt and urine
  • Highly concentrated


  • Is a silicone based product, if you are against the use of them


Remember if you want to try this product, let the vendor know you read about it  at

¹ ^ “Linear Polydimethylsiloxanes” Joint Assessment of Commodity Chemicals, September 1994 (Report No. 26) ISSN 0773-6339-26

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